Zeldis Webinar: Creating Value Between Business Decision-Makers and P&C Carriers

In commercial P&C insurance, price often dominates the conversation, but it’s not the end of the story. How can insurance carriers go beyond the bottom line to truly strengthen the client/carrier relationship? Zeldis Research will conduct qualitative interviews with small to mid-size business decision-makers to understand how they evaluate their insurance carrier relationships, what creates lasting loyalty, and where insurance carriers can deliver value beyond the policy itself. We will share our learnings, including: • How business decision-makers define “value” from their insurance carriers, including day-to-day service as well as expertise, guidance, and support • Ways carriers can build “sticky” relationships with customers, both in the direct channel and when agents/brokers are involved • What builds (and damages) trust in the insurance carrier relationship, including the experiences and interactions that build confidence in a carrier and those that can jeopardize the relationship • Unmet needs and gaps that can make business owners’ lives easier and empower them to manage business insurance with confidence