Ashley Santiago the Young Cowboy Perfumer Shaking Niche Perfumery Up | Making Scents Make Sense

Ashley Santiago is the youngest perfumer at the fragrance house Givaudan. She's also the co-founder of the rebellious perfume brand French Cowboy. In this episode, Ashley and I talk about how summers in Mexico helped shaped her relationship with scent, her love of both Paris Hilton and Serge Lutens, her journey into perfume and training at ISIPCA / Givaudan's Perfumery School, and how she collaborates with key people in culture to make fun, artistic fragrances at an affordable price point. You can find out more about French Cowboy on the brand's website: https://frenchcowboy.com/ Follow French Cowboy on instagram:   / frenchcowboyparis   Follow Ashley on instagram:   / ashleyinparis   Ashley's emotional connection scent is Encre Noir by Lalique. --- This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/ You can follow me on instagram @makingscentsmakesense:   / makingscentsmakesense   I'm also on TikTok:   / makingscentsmakesense   And on YouTube:    / @makingscentsmakesense   You can also check out my website at https://www.thomasdunckley.com/