Her Family Closed 7 Stores. Can A Gen Z Save The Last 3? | Gen Z Crash Course S3 EP3

Walk through any heartland mall today and you will see the same thing: familiar local shops disappearing, while more shoppers turn online. Rental remains a major cost, and small retailers are competing with online sellers that do not face the same overheads. For family businesses that have been around for decades, staying relevant is getting harder. Stefanie grew up inside one of them. Her parents started Tom & Stefanie before she was born, then named her after the business. Thirty years on, the local chain that once ran two long cashier lines at West Mall is down to its last few outlets. One more, at Hillion Mall, was about to close. Still a Year 2 student at SMU, Stefanie juggles school with helping the family business, testing new products, social media and changes to the stores. Host Qi Jia joins her at PLQ to find out whether a family shop can still compete with online shopping, and what the next generation can do differently. Then, on Hillion’s final day, Stefanie watches another outlet switch off its lights for the last time. Timestamps: 0:00 Preview 0:46 Growing up in the store 2:13 Ten outlets down to three 2:44 Cheaper than online? Let's check 5:11 Slime capsules and Pokémon cards 6:23 The admin nobody sees 7:12 The one that went viral 8:09 She was headed for corporate 8:35 Why she's keeping it open 9:49 The final sale at Hillion Mall 11:48 Seven years, last day 12:23 Closing up for the last time 13:06 Outro Hosted by Qi Jia. Gen Z Crash Course #Singapore — 👋 Welcome to Mediacorp Entertainment, your favourite channel for the latest and the best of local entertainment series in English, Mandarin, Malay, and Tamil. We're part of Mediacorp, Singapore’s biggest content creator and national media network, bringing you awesome and award-winning TV shows, radio stations, and digital platforms for all your entertainment and news needs. Want more entertainment? Check out even more series for free on mewatch! Download the app or visit today. Happy watching and follow us on social! Instagram:   / mediacorp   TikTok:   / mediacorp   Facebook:   / mediacorp