Why niching down to a single software built a thriving firm with Kate Johnson

Kate Johnson almost didn't say it out loud: having a stable, supportive spouse gave her an advantage she calls uncalculable, and she wanted her audience to hear that plainly. Kate owns Heritage Business Services, a bookkeeping firm she niched entirely around one accounting software, and she built a free community, including a Facebook group and YouTube channel, to help other bookkeepers consider entrepreneurship. She also started the Accounting Cornerstone Foundation, which sends first-time attendees to accounting conferences on scholarship. In this conversation, Kate talks about the reluctant path that led her from corporate finance and military moves into running her own business, why choosing to niche around one software opened doors instead of closing them off, and how she is still figuring out what "enough" looks like with a full to-do list and a family she wants to prioritize. Unbalanced is brought to you by Anchor. We help accounting and professional services firms send agreements, collect payments, and manage billing in one simple system. ⁠⁠Join the thousands of accounting firms who have made the switch: https://bit.ly/4rdZsYr --------------------------------------------------------------------------------------------------------------------------- Follow Anchor: Website - https://www.sayanchor.com/ LinkedIn -   / say-anchor   Twitter - https://x.com/Say_anchor_ Facebook -   / sayanchor   Instagram -   / say_anchor