How to Prepare for Bigger Clients
Sales Culture Unfiltered with Dr. Nadia Y. Brown
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How to Prepare for Bigger Clients
23 просмотра · 8 дней назад
Sales Culture Unfiltered with Dr. Nadia Y. Brown
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23 просмотра · 8 дней назад
We all create an ideal client or set the next revenue goal, but what happens when it comes true?
I'm Dr. Nadia, founder of The Doyenne Agency, and today I'm sharing the parts nobody thinks about once you get the yes.
Over the years, I've watching the same pattern play out over and over. A company lands the client they've been chasing, everyone celebrates, and then the day-to-day reality of actually delivering on that deal starts to surface. Nobody sat down and mapped out what scaling actually looks like on a Tuesday afternoon, who's approving what, who's covering the work, what happens when the volume doesn't match the capacity. The excitement of the yes and the mechanics of living inside it are two completely different things, and most businesses only find out how different once they're already in it.
Chapters:
00:00 - We chase the big client, but rarely plan for what happens after
00:48 - Why the biggest clients can create the biggest risk to your business
06:11 - Real story: a client's jump from six to seven figures, and what it exposed
13:36 - The capacity, cash flow, and decision-making questions nobody asks upfront
17:23 - Why delegation has to happen before the sale, not after
27:14 - Evaluating the current situation
If this hit close to home, you don't have to sit with it alone. Join me for the Business Recalibration Session, a 90-minute working session capped at 12 founders where we get into your numbers, not just talk about them in theory.
Reserve your seat to the Business Recalibration Session:
https://thedoyenneagency.com/recalibrate
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Hi, I'm Dr. Nadia Y. Brown, mom, wife, expat, and founder of The Doyenne Agency, where I help women founders and sales leaders build the sales infrastructure, culture, and confidence to sell in a way that stays aligned with who they are and the life they actually want to live.
This is the honest look at how I run my business globally while living abroad.
Follow my journey on Substack, Dear Doyenne... https://iamdrnadia.substack.com/
Let's connect:
LinkedIn: / drnadia
Instagram: / iamdrnadia
Website: https://thedoyenneagency.com/
#FounderLife #BusinessInfrastructure #ScalingYourBusiness