How Data Is Quietly Influencing Your Everyday Decisions | Behind the Numbers

We make hundreds of decisions every day; what to buy, what to watch, where to go, what to click, and even which content keeps our attention. But how many of those decisions are actually being influenced by data? In this episode of 'Behind the Numbers', we take a closer look at how data is being used to understand our behaviour, predict our interests, shape what we see online, and influence the choices we make every day. From TikTok and Instagram recommendations to online shopping and targeted advertising, our everyday activities create data. In turn data tells businesses a lot about us. We also explore an important question: as more companies collect and use our information, how much should we care about our privacy? If you’ve ever wondered why your phone seems to “know” what you like, why certain products keep appearing in your feed, or how businesses seem to understand their customers so well, this conversation is for you. Watch the full episode and discover the side of data you interact with every single day without even realizing it. 🎙️ Welcome to 'Behind the Numbers' by Prestige Innovation Hub. #BehindTheNumbers #DataAnalytics #Data #Technology #DigitalLife #PrestigeInnovationHub