Speed to Market: Rethinking Brand-Manufacturer Partnerships | Thread Advisory Group

What does it really take to create speed between brands and manufacturers? In Speed to Market: Rethinking Brand-Manufacturer Partnerships, Anna Kenney, Co-Founder and Managing Partner of Thread Advisory Group, shares her keynote, The Connected Supply Chain: Redefining Great Brand-Manufacturer Partnerships for Speed, originally delivered at the VESTEX Strategic Sourcing Forum in Guatemala. Drawing on her experience building and implementing a nine-day speed model at Victoria’s Secret PINK, Anna explores why speed requires more than shorter lead times. It requires brands and manufacturers to rethink how they communicate, make decisions, solve problems, and work together. In this session, Anna covers: • Why traditional brand-manufacturer relationships can create barriers to speed • The role of context, transparency, and shared understanding • What brands can do differently to become better partners • How stronger partnerships can create greater flexibility and faster decision-making • The capabilities both sides need to respond when the business changes If you’re rethinking go-to-market, sourcing, or how to build greater speed into your organization, this conversation is for you. Learn more about Thread Advisory Group and how we help retailers build the capabilities required to move faster and perform better: www.threadadvisorygroup.com About Thread Advisory Group Thread Advisory Group helps retailers turn strategy into execution across merchandising and commercial strategy, retail operations, training and leadership development, and organizational change and transformation. Key topics: Retail Speed to Market | Apparel Sourcing | Brand-Manufacturer Partnerships | Retail Supply Chain | Retail Merchandising | Sourcing Strategy | Supplier Relationships | Retail Transformation | Speed to Market Strategy | Thread Speed™