Why Are Groceries So Expensive? Who's Keeping Prices High

The news says the grocery crisis is over. Then you reach the checkout, and your receipt says otherwise. So why are groceries so expensive, and who is really keeping prices high? We question three suspects, follow where the store hides the real price, and find the one moment when grocery prices actually fall. Chapters 0:00 The receipt says otherwise 0:39 Suspect #1: the crisis 1:13 The coffee puzzle 1:54 Rockets and feathers 2:22 Suspect #2: greedy stores and brands 2:52 Hiding place #1: the package 3:17 Hiding place #2: the shelf 3:38 Hiding place #3: the screen 4:49 Calling the witnesses 5:20 Walton: squeeze the supplier 5:42 Coulombe: skip the brand 6:10 Sinegal: the $1.50 hot dog 6:57 Where all three agree 7:13 Suspect #3: closer than you think 7:44 The moment prices moved 8:36 What you can do 8:51 The small number on the price tag 9:08 Three habits 9:35 So, do prices never come down? 9:49 Your verdict The views of Sam Walton, Joe Coulombe and Jim Sinegal are our reading of how they built their stores, not their actual words. This is an analysis, not personal financial advice. Who's really keeping grocery prices high: the stores, the brands, or us, because we keep paying? Tell us in the comments. Subscribe to Industry Uncovered so you don't miss the next investigation. Sources: U.S. Bureau of Labor Statistics, U.S. Government Accountability Office, Consumer Reports, Associated Press, Bain & Company, NielsenIQ, PepsiCo, General Mills, Walmart, Costco, Trader Joe's, Charles Fishman (Fast Company), Consumer World. #GroceryPrices #Shrinkflation #BusinessDocumentary