Behavioural Economics and Rational Decisions | IAL Economics | Edexcel YEC11 · OxfordAQA 9640

Behavioural economics and rational decision making for International A Level Economics: utility, total and marginal utility, diminishing marginal utility and the downward-sloping demand curve, utility maximisation, imperfect and asymmetric information (the used car market), bounded rationality and bounded self-control, biases (inertia, rules of thumb, anchoring, social norms), altruism and fairness, and nudges. 📝 OxfordAQA 9640 notes: Rational decision making and behavioural influences (free): https://www.thinka.ai/en-GB/Oxford-AQ... 📱 Thinka app: practice questions, notes and flashcards: https://www.thinka.ai/en-GB/download?... AI tutor Emma teaches from the Thinka notes, one step at a time, with the examples from the notes. A Board Check shows what each specification lists for Edexcel IAL Economics (AS, Unit 1) and OxfordAQA 9640 (A2, Unit 3). ⏱️ Chapters 0:00 Intro, why it matters and key terms 2:02 Rational choice and utility 8:31 Imperfect and asymmetric information 10:59 Bounded rationality and biases 15:33 Nudges 17:19 Board Check: Edexcel, OxfordAQA 18:49 Exam tips 20:20 Recap 🔗 Study resources 📝 OxfordAQA 9640 notes: Rational decision making and behavioural influences (free): https://www.thinka.ai/en-GB/Oxford-AQ... 📝 Edexcel YEC11 notes: Consumer behaviour and demand: https://www.thinka.ai/en-GB/Pearson-E... 📊 Edexcel YEC11 past paper analysis (January 2026): https://www.thinka.ai/en-GB/past-pape... 📊 OxfordAQA 9640 past paper analysis (June 2025): https://www.thinka.ai/en-GB/past-pape... ✍️ Edexcel YEC11 practice paper with answers: https://www.thinka.ai/en-GB/past-pape... 📚 More 📖 All OxfordAQA 9640 Economics notes: https://www.thinka.ai/en-GB/Oxford-AQ... 📖 All Edexcel YEC11 Economics notes: https://www.thinka.ai/en-GB/Pearson-E... ▶️ Playlist: A Level Economics Video Course | Cambridge 9708 · Edexcel IAL · OxfordAQA 9640 →    • A Level Economics Video Course | Cambridge...   🤖 About this video Emma is an AI tutor: her image and voice are AI-generated. The lesson follows Thinka's study notes and does not reproduce any exam board's past-paper questions. #ALevelEconomics #BehaviouralEconomics #ALevel