Turning Connected Data into Business Value

This virtual session is sponsored by Ayla Networks. Parks Associates, Ayla Networks, Owlet, and Culligan discuss on how consumer brands and solution providers are using connected device sourced data to strengthen customer engagement, improve product performance, and create new service opportunities. Panelists examine how companies collect, analyze, and act on connected device data while addressing scalability, privacy, and long-term platform strategy. We will also explore how these organizations are leveraging device, mobile, and cloud data to increase brand value and customer loyalty. Drawing on Parks Associates B2B, consumer, and industry research, along with real-world examples from connected device manufacturers, this session explores practical approaches for converting connected data into measurable business value and building the next generation of intelligent connected products. Join us at CONNECTIONS, May 4-7, in California, for more in-depth discussion on these topics: https://www.parksassociates.com/event...