Kodak Went Digital. Why Did It Still Go Bankrupt?

Kodak sold digital cameras and invested in digital businesses. So why did it still file for bankruptcy protection in 2012? This five-minute documentary explores Kodak’s film business, its attempts to adapt, and why selling new products wasn’t enough to secure financial survival. We examine: • The repeat purchases behind film photography • Kodak’s move into digital businesses • Why revenue isn’t the same as profit or available cash • Its 2012 bankruptcy and emergence in 2013 Which part of Kodak’s story surprised you most? Share your thoughts and subscribe for more business rise-and-fall documentaries. This video covers historical events through 2013. Recreated visuals are illustrations, not archival footage. #Kodak #BusinessDocumentary #businesshistory 9T2IOOQKSUDJ9PL6