Video Consumption in Saudi Arabia: How Audiences Discover, Watch and Engage with Video

Saudi Arabia is one of the fastest-evolving video markets in the region, where streaming growth, live television, social platforms, and regional content continue to shape how audiences consume video. While new platforms are transforming viewing habits, live TV remains central for sports, news, and cultural moments, creating a unique hybrid ecosystem unlike many global markets. This webinar will explore the latest findings from the 2026 Living Room Study by RTL AdAlliance for IAB MENA, providing an in-depth look at how Saudi audiences discover content, choose platforms, manage subscriptions, and respond to advertising. We'll examine the role of Arabic content, the growing influence of social discovery, the strengths of platforms such as YouTube, Netflix, and Shahid, and what these behaviours mean for advertisers, broadcasters, publishers, and streaming services looking to maximise engagement and investment in the Saudi market.