Why Closing is Hazardous to Your [Sales] Health - TrustMatters Series

The Trust Matters Webinar Series is hosted by Trusted Advisor & The Get Real Project. Register for upcoming webinars and view past ones at: www.trustedadvisor.com/webinars You’ve heard the admonition “Always be closing” or “ABC.” Here’s the unconventional wisdom: If you’re focused on closing then you are actually hurting your sales. The simple truth is: closing is not buyer-centric–it’s seller-centric. And all of us as buyers know what it feels like to have another person try to force their will on us—and deny it’s happening even while they’re doing it. In this webinar, we’ll show you why closing is harmful and what you should be doing instead, including four best-practices to help you stop closing and start selling the trust-based way. Hosted by Charles H Green, Author & CEO, Trusted Advisor Associates