How AI is reshaping RevOps, sales planning & SaaS | Featuring Sage's Dominic Ballinger

What happens to RevOps when AI can redesign workflows, challenge the SaaS seat model, and even blur the lines between sales and marketing? Dominic Ballinger, VP of Revenue Operations at Sage, joins The Sales Compensation Show to unpack what he’s seeing from inside a large-scale GTM organization—and the lessons he’s learned from both successful and unsuccessful planning cycles. Drawing on a career spanning finance, restructuring, and revenue operations, he shares his perspective on what it takes to turn ambitious growth goals into executable plans, why forecasts need to surface uncomfortable truths, and where sales targets can lose credibility with the field. The conversation also goes deep on how AI is changing the RevOps operating model: from automating high-friction workflows and rethinking how work gets divided, to the pressure AI is putting on seat-based SaaS pricing and traditional GTM silos. ------- In this episode Nabeil and Dom discuss: → Why RevOps is uniquely positioned to become the revenue architect of the AI era → How AI could unbundle jobs and collapse GTM silos → What separates a credible stretch target from an arbitrary one → Why suppressing bad news can undermine forecasting and planning → How executive growth goals should translate into quota and incentive design → How Sage approaches AI in its RevOps organization → Why “everyone build everything” is the wrong AI strategy Subscribe to The Sales Compensation Show for more conversations with leaders shaping the future of sales performance. #revops #salestarget #revenueoperations #aiinsales