"I Lasted A Month" After Selling My Business | Craig Kinnersley

Do you know what your business is worth, or what you want it to be worth? Craig Kinnersley spent ten years building a bootstrapped loyalty tech business. He bought in, grew his stake to about 61% and sold the IP through a one-year earn-out. Today he runs IN, which looks after private car collections, and he advises founders and boards. His lesson for anyone selling: know what the business is worth and take the emotion out. Nobody pays you for the weddings and christenings you missed. Expect to learn: Why he sold the IP and not the going concern What a buyer will pay for, and what they won't How a council licensing list got his drinks into bars before they opened What a bar owner who threw him out taught him about sales Why selling in the UK takes longer than in America The car collection trap: no capital gains tax, but a bigger estate for inheritance tax Why AI belongs in the background, never at the front Chapters 00:00 From junior athlete to Red Bull and Stella Artois 02:42 The injury that taught him to use data 05:10 Too much data, and where AI fits 09:55 Thrown out of a Clerkenwell bar, then the deal a month later 12:24 Selling in the UK vs America 18:03 The lonely road to the sale 20:31 Selling the IP, not the company 23:50 Before you sell: take the emotion out 26:32 Life after the exit 30:13 IN: car collections and the inheritance tax trap 32:28 Where he wants to take IN 34:15 Using AI behind the scenes 42:15 AI in law and medicine 48:06 Loyalty then, AI now 52:37 Spotting AI writing on LinkedIn Connect with Craig LinkedIn: https://www.linkedin.com/in/craigkinnersley/ Follow Rational Exchange on LinkedIn: https://www.linkedin.com/in/conor-burchall...