Rethinking Research:How to Communicate (& Prove) Your Value to the Business

We know the market has shifted. Senior leaders want quick, iterative insights rather than extensive, time-consuming studies. Luckily, we have the tools and skills to do this while protecting the future of user research. Twilio's Dr. Ari Zelmanow is on a mission to help researchers like you elevate the work you're already doing and prove your worth. Discover key takeaways... 🔎 Collect and interrogate evidence like a detective ⚖️ Build a defensible business case like a trial attorney 🎤 Communicate with confidence like a primetime news anchor 📓 Get everyone on the same page regarding customer insights like a well-respected, influential research leader --- Marvin is an AI-native customer insights platform that unifies an intelligent knowledge repository, automated research tools, and agentic AI so teams can search, collect, and analyze customer insights in one place. Trusted by teams at Included Health, Best Buy, and NRG Energy, Marvin helps organizations build the right thing, faster — learn more at HeyMarvin.com.