Nicol Dejadon on Fixing the Marketing Foundation Before You Scale

When lead volume dips or revenue growth hits a wall, the instinct is often to throw money at the problem: refresh the ad creative, double down on paid channels, or hire an agency to launch a slate of new campaigns. But what if the campaigns aren't actually the problem? What if you’re just running faster on top of a cracked marketing foundation? Join host Kerry Guard on this episode of Back on T-R-A-C-K as we sit down with Nicol Dejadon, Founder and Principal Advisor at True House Advisory. With over a decade of hands-on media planning, demand gen, and agency leadership experience—most recently as VP of Client Services at Wild Coffee Marketing—Nicol specializes in untangling complex marketing operations for growth-stage companies ($1M–$30M ARR). Rather than slapping temporary band-aids on underperforming channels, Nicol helps founders and executive teams run unvarnished 90-day diagnostics to identify what's driving revenue, what is burning cash, and what needs to change. In this episode, we’ll dive into: The 2 Growth-Stage Traps: Why companies either stall after early organic success or grind steadily without ever achieving breakout velocity. The 5-Pillar Audit: How to evaluate content/creative, team structure, acquisition funnels, positioning/messaging, and strategic alignment before spending another dollar on paid acquisition. Micro-Budgets vs. Real Testing: Why testing six target personas on $5 a day fails, and what statistically valid growth testing actually looks like. The Executive Content Gap: Why organic leadership content and founder presence on LinkedIn directly impact the efficiency and CAC of your paid funnels. Whether you're a founder trying to step out of daily marketing execution or a operator looking to fix underlying leaks in your acquisition engine, this conversation will give you actionable frameworks to build a marketing system that actually scales.