How to Stay Irreplaceable as a Marketer

AI is making a lot of marketing work easier, faster, and cheaper. That has a lot of marketers asking the wrong question: “How do I keep AI from replacing me?” I think the better question is: “What part of my value becomes more important because AI exists?” In this video, I talk about why the tedious parts of marketing still matter, how those reps build judgment, why articulating intent is becoming one of the most valuable skills in marketing, and why AI is only as useful as the thinking guiding it. The future-proof marketer probably is not the person who can produce the most things. It is the person who knows what should be produced in the first place.