111: Building Your Dream STR Portfolio with Zack Metcalf

Description: How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement. Time-stamps: Meet Zack Metcalf (1:48) Zack’s first property and its evolution (2:53) The micro-resort name change story (9:46) Incorporating core values into the brand (14:49) How brand strategy impacted the rest of the project (17:24) Zack’s next big property, Stone Tavern (20:43) Building a partnership with an international company (30:44) How lessons from INTRVL apply to Stone Tavern (33:28) Zack’s latest project, LNGLIV (35:08) Mentioned in This Episode: Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resort (https://www.actionacademypod.com/from...) Zack Metcalf Instagram: instagram.com/zackmetcalf_ (  / zackmetcalf_  ) Stay INTRVL: stayintrvl.com (https://www.stayintrvl.com/) Stay INTRVL Instagram: instagram.com/stayintrvl (  / stayintrvl  ) LNGLIV: lngliv.com (https://www.lngliv.com/) LNGLIV Instagram: instagram.com/lng_liv (  / lng_liv  ) Connect with Ali: Website: brandandmarket.co (https://brandandmarket.co/) Instagram: instagram.com/brandandmarket.co (  / brandandmarket.co  ) Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling (https://brandandmarket.17hats.com/p#/...)