Streaming, Spotify, Discovery: The Mind Behind the Algorithm | Conference @ m4music Festival 2026

Who decides which songs end up in your ears? One person who knows the answer is Glenn McDonald. For twelve years, the American shaped algorithms as a 'Data Alchemist' at Spotify and The Echo Nest. In this role, he co-developed formats like 'Wrapped' and understands exactly why the system today favours singles over albums. As an author, consultant, and blogger, McDonald explores how people discover music, consistently combining technological logic with cultural values. His perspectives provide guidance in an increasingly monopolistic world, beyond the usual music-tech talk. At the center is curiosity about listening rather than the consolidation of power and capital. The keynote talk highlights McDonald’s thoughts and insights, blending code, dry humor, and curiosity—with transparency and an optimistic outlook. www.m4music.ch/conference