New EU Product Identifier Requirements 1st Nov '26 - all you need to know

Why are the EU changing customs rules 1st November 2026? What EU customs rules are changing? What are product identifiers and why are they required? How SAMOS help to make this really easy. Two e-commerce experts with 25 year each shipping parcels into the EU go through what product identifiers are, what you do and don't need to do, with top tips on make it all super easy.