Good selling starts long before the sales conversation.

Good selling starts long before the sales conversation. KYC (𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫) is about going beyond basic company information. It means understanding the customer’s business, industry, priorities, challenges, strategic direction, and where your solution can actually create value. In this session, we look at how customer research can help 𝐈𝐓 𝐒𝐚𝐥𝐞𝐬 and 𝐏𝐫𝐞 𝐒𝐚𝐥𝐞𝐬 professionals move from 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐰𝐞 𝐬𝐞𝐥𝐥? to 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐧𝐞𝐞𝐝? Because when you know the customer better, you don’t just pitch a solution you start a meaningful business conversation. Watch the session and learn how to approach customer research with a sharper, more strategic mindset. #ELEVATES #KYC #KnowYourCustomer #ITSales #PreSales #B2BSales #SalesTraining #CustomerResearch #ValueSelling #AccountStrategy #SalesStrategy #ITProfessionals #ProfessionalDevelopment