Intro to Google Analytics Measurement Protocol

This video introduces you to the Google Analytics Measurement Protocol. The protocol helps add creative ways to send data to Google Analytics that come from your server so you can enhance and add more data via offline and non-html methods to enhance your data gathering. The examples in this video include: refunding orders, hits, page visits and using the hit builder tool. Reference Doc - https://developers.google.com/analyti... Common Types - https://developers.google.com/analyti... Hit Builder Tool - https://ga-dev-tools.appspot.com/hit-...