Stop Selling to Dubai. Sell to Saudi Arabia Instead | Sarthak Ahuja | Business Class

Riyadh is emerging as a major opportunity for businesses looking to expand into the Middle East. With Saudi Arabia investing in new industries and transforming its economy, Indian entrepreneurs have new markets to explore. In this episode of Business Class with Sarthak Ahuja, we explore the business opportunities in Riyadh, from products Indian businesses can sell to finding buyers, understanding local regulations, and navigating the costs of entering the Saudi market. Whether you're an exporter, founder, or business owner looking to expand internationally, this episode offers a practical look at doing business in Saudi Arabia. 00:00 - Intro 00:35 - Indo-Saudi Trade Landscape 02:27 - 5 New Focus Areas 05:06 - Regions & Cities of Focus 07:25 - B2B and B2C Sales 10:55 - Pricing & Unit Economics 13:27 - Certifications 16:03 - Taxes 20:03 - Finding Buyers 23:31 - Business Culture 25:46 - Outro About the Host: Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East. LEGAL DISCLAIMER: The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice. © 2026 Niamh Ventures Pvt. Ltd. All Rights Reserved. This video and its content, including but not limited to text, graphics, images, logos, and information, are protected by copyright and other intellectual property laws. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from Niamh Ventures Pvt. Ltd. BUSINESS ADVICE DISCLAIMER: The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions. NO LIABILITY: Niamh Ventures Pvt Ltd, Sarthak Ahuja, and all associated parties disclaim any liability for any direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with the use of the information presented in this video. By watching this video, you acknowledge that you have read, understood, and agree to be bound by this disclaimer.