Why Would an IIM Graduate Choose Farming?

#organicfarming #naturalfarming #indianagriculture #sustainablefarming What happens when someone with a degree from BITS Pilani, an MBA from IIM Kozhikode, and experience at top corporate companies chooses to leave it all behind and become a farmer? In 2016, he left his fast-paced corporate career and started a 20-acre organic farm in Kothagiri, Ooty. What began as a desire to do something different slowly became a completely different way of life. In this episode of Farmer Files, he shares his journey from corporate life to farming — the mistakes he made while starting the farm, the lessons that came from them, and why organic farming became more than just a method of cultivation. From permaculture and biodiversity to finding the right market for organic produce, he talks about building a direct relationship with customers, creating value-added products from farm produce, and transforming the farm into an experience centre. He also opens up about the realities of farm life — what he misses from his old life, what he has gained, and why, despite all the challenges, he feels he made the right choice. 20 acres. One different choice. A completely different way of life. The Farmer Files — stories from the people who grow our food and the land they call home. chapters: 00:00 - Farming Is a Difficult Profession 00:07 - From Corporate Life to Farming 01:13 - A Farm Is a Destination 02:02 - The Biggest Mistake I Made 02:54 - Organic Farming as a Way of Life 03:36 - Discovering Permaculture 04:27 -Changing How Customers See Organic 05:35 - Finding the Right Market 07:25 - Turning Berries Into Value 08:51 - Creating Experiences on the Farm 09:32 - The Life He Chose Know a farmer with an inspiring organic journey? We are scouting for our next Farmer Files. Connect with us and help us celebrate the heroes of our soil. Mail:thefarmerfiles2025@gmail.com Facebook:     / 1yugxteb8m   Instagram: https://www.instagram.com/thefarmerfi... Curated by : Sangavi Sivapriyan.