Why Your Members Remember Your Checkout, Not Your Logo with Blair Jansen

Blair Jansen Josephs, CMO of the Specialty Coffee Association, has marketed shows at HBO, AMC and Netflix, where she helped launch Orange Is the New Black. She then spent seven years telling Equinix’s data center story before founding her own brand consultancy. In this episode of 108 ideaXchange, she and Ashish Malik talk about: making technical topics relevant to everyday life uniting a “house of brands” under one identity for a membership that -stretches from farmers in Guatemala to baristas in Seoul moving SCA’s marketing team from a product-by-product structure to a flatter one using AI for the “invisible labor” of marketing while people own the strategy Blair closes with three tips for small marketing teams: 1) Prioritize ruthlessly, 2)Choose progress over perfection, 3) Turn your community into brand ambassadors.