How Dr Maxwell Okoth built RFH Healthcare | Business Edition

From earning a Ksh 9,000 salary and sleeping in his clinic to building a billion-shilling hospital network, Dr. Maxwell Okoth has lived every entrepreneur’s nightmare and dream. In this episode of Financially Incorrect Business Edition, he opens up about borrowing money meant for land to start his first clinic, surviving burnout and near depression when debt piled up, and building RFH Healthcare into one of Kenya’s most respected medical brands, complete with a world-class cancer center and the region’s first indigenously owned PET-CT scanner. It’s a raw, inspiring story about grit, sacrifice, and purpose & a masterclass in turning struggle into structure, and structure into success. Buy your Financially Incorrect Mixer tickets here: https://financiallyincorrect.hustlesa... Subscribe to our newsletter: https://shorturl.at/o2jpC CHAPTERS 00:00 Introduction 00:39 Academic pivot: Business to Medicine 00:57 Identification of market gap 01:14 Financial hardship & startup phase 09:19 Early life & money mindset 14:18 Choosing medicine 18:03 Early entrepreneurial ventures while in med‑school 25:09 The business origin story 28:23 Funding the first facility 31:00 The first two years: survival mode 33:36 Pricing & target market strategy 34:48 Financing equipment & insurance impact 37:12 Personal life & debt trap 40:11 Breakthrough and scaling 42:21 Professional vs business role shift 45:23 Biggest headache: scale 51:44 Refinancing and survival 53:54 What investors look for 55:27 Mental toll & personal cost 1:17:27 Major project: Cancer Centre 1:21:07 Debt & leverage lessons 1:24:27 Final reflections & leadership burdens 1:26:35 Episode wrap‑up