Building Purposeful Marketing Around Business Priorities | Kirsten Mosco

Explore how hospitality marketers can connect creative work to business priorities, differentiate hotel properties, support teams, and improve the guest experience. In this episode of the "Marketing Mindset: Lessons from Hospitality" podcast, Leora Lanz speaks with Kirsten Mosco about making hotel marketing more purposeful by connecting creative work to business priorities and each property’s unique identity. As VP of Media & Communication at Newport Hospitality Group, Mosco discusses how PR, digital marketing, paid media, design, and storytelling work together to support a hotel’s goals while setting it apart within a larger brand portfolio. She shares how thoughtful decisions, from shaping a restaurant menu around local identity to giving property teams shared tools and opportunities to collaborate, can strengthen the guest experience and make marketing more useful across the business. The conversation also considers how AI can improve efficiency while marketers continue to rely on the writing, judgment, and problem-solving skills that bring strategy to life.