Nordic Network webinar about Risk Communication

How do we communicate risk, uncertainty and scientific assessments in a way that is understandable, relevant and trustworthy? And why do public perceptions of risk sometimes differ from expert assessments? This webinar, brought to you by the Nordic Network for Risk Communication, features Anthony Smith, Senior Communications Expert at the European Food Safety Authority (EFSA), and provides a practical introduction to key principles of risk communication. While the content is particularly relevant for organisations and institutions working in areas related to the food chain, it is also valuable for research institutions, knowledge organisations, public authorities and others involved in communicating research, scientific knowledge or expert assessments. Topics include: • Why risk communication is more than presenting scientific facts • Why public perceptions of risk may differ from expert assessments • Understanding audiences and their information needs • Communicating uncertainty clearly and credibly • Turning scientific assessments into accessible and relevant messages for different audiences • A simple framework for planning communication Please take 2 minutes to evaluate the webinar here: https://forms.cloud.microsoft/e/CT0u7...