Running a Campaign: The Complete Deep Dive

The first SendBeam Deep Dive — one campaign, end to end, with nothing simulated. A brand-new account (Meridian Global Holdings, one workspace, name left on screen) gets a real list of six contacts, then a genuinely corporate announcement email built block by block from an empty canvas: two header blocks, a divider, two text blocks, a real quote block, one gold call-to-action button, a columns block for media and investor contacts, a renamed social block, and a footer carrying the unsubscribe and view-in-browser merge tags. From there it's the parts most walkthroughs skip. A real subject-line A/B test — 50% of the list, split evenly, winner on opens — and why six contacts rather than four. The email at its real widths (640 desktop, 375 mobile), the merge-tag bar, the raw HTML view, and the plain-text fallback. An unverified sending domain left unverified on purpose, because nobody here controls that DNS, and what SendBeam actually does instead. Then a scheduled send that waits for a real Cloudflare cron to pick it up once a minute, real opens (after the 30-second scanner window), the full report — per-link clicks, client and device, the per-recipient ledger — and the A/B winner picked early. One rough edge is shown rather than hidden: there is no Send Test on the Review step, because a brand-new campaign has no campaign page yet. All you need is a SendBeam account — the free plan covers everything in this video. CHAPTERS 0:00 A brand-new account, nothing to hide 0:24 Building the audience: six real contacts 1:11 The wizard, step 1: campaign details 1:41 A real subject-line A/B test 2:14 From name, and the address it really sends from 2:27 Step 2: choosing the audience 2:37 Step 3: building the email, block by block 5:30 Preview at real widths, Write, and raw HTML 6:27 Step 4: Review — and the missing Send Test 7:01 Sending domains: what unverified really means 7:41 Scheduling a real send 8:00 The cron picks it up 8:24 Real opens, past the scanner window 8:46 Reading the campaign report 9:35 The web version of a sent campaign 9:50 Picking the A/B winner early 10:11 Wrap-up #SendBeam #emailmarketing #emailcampaign #abtesting #emailmarketingtips