4 research-backed ways to sell art without feeling salesy
Kate Spence
0:00 / 0:00
4 research-backed ways to sell art without feeling salesy
42 просмотра · 3 дн. назад
Kate Spence
20 подписчиков
42 просмотра · 3 дн. назад
How to sell art without feeling salesy, from someone who used to cringe every time. I read the research on selling, and four studies changed how I sell our art, at markets and on social media.
I've done over 100 markets in one year with Tides Out Maps, the layered wooden maps Matt and I make. This is what the research says, and what actually worked for us.
CHAPTERS
0:00 Selling used to feel cringe
0:23 Who I am (100 markets in a year)
0:48 1. Don't be pushy (Daniel Pink)
2:34 Matt's market story
3:57 2. Just ask (Flynn and Lake)
7:17 3. Handmade is worth more
9:18 Why now is the best time to be an artist
9:57 4. Let their stories sell
12:07 Be calm and patient
THE 4 THINGS
1. Don't be pushy, ask questions. (Daniel Pink, To Sell Is Human, 2012)
2. Just ask. People say yes far more often than we guess. (Flynn and Lake, 2008)
3. Handmade is worth more, so show the work. (Fuchs, Schreier and van Osselaer, 2015; Buell and Norton, 2011)
4. Let your customers' stories and reviews do the selling. (Spiegel Research Center)
WHAT I'M WEARING
Grey fleece pullover, Patagonia: ADD LINK
OUR MAPS
The layered wooden maps Matt and I make of your favourite places: https://www.tidesoutmaps.co.nz
FIND ME
Instagram: / katelouisespence
Tides Out on Instagram: / tidesoutmaps
#sellart #artbusiness #smallbusiness