Google Analytics vs PostHog (2026) Complete comparison: Best Marketing and Product Analytics Tool

Should you use PostHog or Google Analytics? In this in-depth video, we compare these two analytics platforms across SIX key categories, including data flows, reporting, user identification, cost, customization, and documentation. Want help setting up your measurement system? https://dub.sh/contact-vision-labs 00:00 – Introduction: Why Compare PostHog & Google Analytics? 01:00 – User Identification: Emails, IDs, and Profile Tracking 03:40 – Data Flow: Ingestion, APIs, Tag Managers, & Exporting 07:10 – Reporting: Dashboards, Insights, Funnels, Explorations 13:40 – Documentation, Debugging & Platform Updates 16:10 – Pricing & Usage Costs for Medium & Large Businesses 18:30 – Customization: SQL, ClickHouse, Integrations & AI-powered Queries 20:00 – Which Analytics Tool Is Right for You? 🎁Useful Links & Calculators: Data Order of Operations: https://visionlabs.com/resources/doo/ PostHog Implementation Service: visionlabs.com/contact PostHog pricing calculator: https://visionlabs.com/calculator/pos...