Aldi Just Did Something Kroger Has Been Trying For Years
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Aldi Just Did Something Kroger Has Been Trying For Years
69 603 просмотра · 3 нед. назад
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69 603 просмотра · 3 нед. назад
Aldi Just Did Something Kroger Has Been Trying For Years
Kroger spent two decades and billions trying to crack the loyal-shopper code. Aldi figured it out with a quarter deposit and fewer aisles than a convenience store. And the gap keeps growing. Prices that stay the same with no loyalty card. A checkout lane engineered to run twice as fast. House brands that match the national label in blind taste tests. Three-dollar wine scoring in the mid-eighties. And a workforce paid above the industry average that turns out to be cheaper, not costlier, once you run the math. The pattern underneath all thirteen: Aldi built the fundamentals right the first time, while Kroger keeps trying to retrofit them onto a store format that resists it. In this video, we break down 13 things Aldi does that Kroger's strategy team has been attempting and failing to copy for years.
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