Federated Audience Composition in AEP: Activate Warehouse Data Without Moving Every Record

Many organizations have valuable customer and prospect data in platforms such as Databricks, but moving all of it into Adobe Experience Platform is not always the best—or fastest—path to activation. Federated Audience Composition (FAC) offers another option: compose audiences using data where it already lives, then bring only the audience results needed for activation into AEP. In this session, we’ll explain what FAC is, how it differs from direct source connectors, and when each approach makes sense. Using practical examples, we’ll explore use cases such as prospect enrichment, model-score activation, dealer or account relationships, and third-party data—while highlighting the trade-offs across persistence, latency, governance, identity, and operational complexity. Whether you’re a marketer looking to reach high-value audiences faster or an engineer designing a scalable AEP architecture, you’ll leave with a practical framework for choosing between federated and ingested data patterns.