Why Identity Comes Before AI Agent Action | MarTech Watch W40 2026

Before an agent changes a campaign, whose identity and permissions does it carry? Full dated record and primary sources: https://andrea.veggiani.com/watch/202... 25 September–1 October 2026. Braze puts user authority and campaign checks in view. A correction to our Marketo record distinguishes the principal used for access. Bloomreach and Insider put identifiers, migration and consent directly in the path of an action. Watch next: CRM, who can change the customer record and what evidence permits it.    • CRM Explained: The Acronym That Was Never ...   Watch the dated recaps:    • MarTech Watch   More MarTech Watch: https://andrea.veggiani.com/watch Weekly MarTech Signals: https://andrea.veggiani.com/writing/s... LinkedIn:   / aveggiani   MarTech Watch Written and narrated by Andrea Veggiani. No vendor sponsorship, no product demos. Chapters 00:00 Identity before action 00:22 Braze: user authority and campaign checks 01:33 Marketo: a correction and a different principal 02:32 Bloomreach: identifiers and migration 03:25 Insider: consent before background wake 04:10 Follow the governing record