How to Set Up Ecommerce Conversion Tracking in GTM (Universal Analytics) | Part 3
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How to Set Up Ecommerce Conversion Tracking in GTM (Universal Analytics) | Part 3
82 127 просмотров · 7 л. назад
MeasureSchool
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82 127 просмотров · 7 л. назад
Part 1: • Google Analytics Ecommerce Tracking with G...
Part 2: • Ecommerce DataLayer Setup for Google Analy...
In the final video of this E-Commerce tracking series, we’ll setup our tags in Google Tag Manager
We have gathered our important information and it’s ready to be used in our tools like Google Analytics, the Meta Facebook Pixel and the Google Ads Conversion tracking code. But how can we get the data from the dataLayer to these tags? With Google Tag Manager! In this final video of our eCommerce tracking series, we will go through how we can setup all the triggers, variables and tags in GTM to properly transfer our data to these tools and ultimately track our conversions.
OUTLINE:
0:00 - Introduction
0:28 - Setting up Tags and Forward Data to Google Analytics
6:33 - Conversion Tracking Based on Data Layer Information
6:48 - Facebook Event Conversion Tracking
10:36 - Google Ads Tags Conversion Tracking
🔗 Links:
See all videos in this series: • Google Analytics Ecommerce Tracking with G...
🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de...
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