The Hidden Advantage: The Invisible Infrastructure of Customer Intelligence | The Ad Tech Podcast

In episode seven of the IAB UK Ad Tech Podcast, we're joined by Danny Holmes, Consulting Partner at Experian, to explore why so many businesses remain data-rich but insight-poor, and what needs to change to unlock the true value of customer intelligence. From first-party data and identity resolution to data enrichment and the challenges of connecting fragmented customer information, Danny unpacks the foundations of effective data strategies and explains why getting your data in order is more important than ever. The conversation also turns to AI, questioning whether the industry's excitement is translating into meaningful change. With new technologies promising to revolutionise targeting, personalisation and decision-making, are advertisers ready to take advantage, or is there still some essential groundwork to be done? Before the interview, we also catch up on the latest ad tech headlines, including developments in publisher control over programmatic auctions and the growing debate around advertising within AI platforms. With plenty of practical insights and a refreshingly grounded perspective on the future of advertising technology, this episode explores why the future of AI-powered advertising might depend less on the technology itself and more on the data behind it. _____________________ Website: https://iabuk.com/ Twitter:   / iabuk   Facebook: https://www.facebook.com/Internet-Adv... Instagram:   / iabuk   LinkedIn:   / 226923   Flickr: http://www.flickr.com/photos/iabuk/ Snapchat: iabuksnaps