Every American Kid Built a Revell Kit — So What Happened to Revell?

Every American Kid Built a Revell Kit — So What Happened to Revell? Revell turned ordinary plastic into one of America's most beloved hobbies. But what happened to the legendary model kit company that once filled hobby shops across the country? Discover the fascinating rise of Revell, from its iconic plastic model airplanes, cars, and ships to the golden age of American model building. Explore how changing hobbies, declining interest, corporate takeovers, and financial troubles transformed an American toy industry icon. The forgotten story of Revell is a journey through vintage toys, American nostalgia, and the hobby that shaped generations. Chapters: 0:00 Intro 0:55 The 1940s 2:00 The 69-Cent Kit 3:21 The Box-Scale Trick 6:28 West Germany, 1956 7:13 The Merger 10:32 A Mountain of Debt 11:25 The Auction 13:18 What Survived