1.6 Capacity Strategies & The Rolling Demand Plan (Lead, Lag, Track & Add)

Welcome back to Excel Your Business! How do successful companies keep their production capabilities perfectly synchronized with market demand? In this video, we dive into Capacity Strategies and the Demand Plan—the core mechanisms of professional demand management. Whether you're managing industrial production, supply chain planning, or corporate operations, learning how to balance output capabilities with customer needs is essential for eliminating waste and maximizing profitability. 📌 What You Will Learn in This Video: The 4 Capacity Strategies: Fixed High Capacity (Planning for peak demand) Highly Variable Capacity (Matching flexible supply) Moderately Variable Capacity (Shaping demand to level production) Fixed Average Capacity (Prioritizing and rationing demand) The Rolling 18-Month Demand Plan: Why a minimum 18-month consensus horizon is the gold standard for operational and financial planning. Effective Communication Structures: Eliminating the bullwhip effect through early communication, structured review channels, and role-based dashboards. The Role of the Demand Manager: Understanding the vital cross-functional bridge connecting sales, marketing, operations, and finance. 🔔 Subscribe for Weekly Masterclasses: Master the art of business operations, supply chain planning, and data analytics by hitting that Subscribe button! 💬 Join the Discussion: Which of the 4 capacity strategies does your organization rely on the most? Let me know in the comments below! #DemandManagement #CapacityStrategy #DemandPlan #SupplyChainManagement #BusinessStrategy #ExcelYourBusiness #BusinessStudies #OperationsManagement #DemandManager #SalesAndOperationsPlanning