From Prescription to Gym Floor: The GLP-1 Opportunity | Fitness Forward Ep. 07

GLP-1 medications are reshaping who walks through gym doors. Are fitness operators ready? In Episode 7 of Fitness Forward — Jeff VanDixhorn's personal favourite episode of the series — he sits down with: Dr. Lou Atkinson — Behavioral Scientist & Strategic Advisor, 30 years in fitness and obesity research Dr. Catherine Isaac — Internal Medicine Physician, Thrive (Daxko's Elevate Wellness partner) They cover: • Why GLP-1 users are becoming the most loyal long-term gym members • What the data actually says about muscle loss — and the fear messaging to stop using • How to program for members on GLP-1s (mobility, consistency, meeting people where they are) • Peptides: what operators and trainers need to know when members ask • Walking the gym floor as someone with obesity — and what needs to change • The retention insight that changes everything: it's human connection, not check-ins 🎧 Listen on Spotify: https://open.spotify.com/show/033rthO... 🍎 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... #FitnessForward #GLP1 #FitnessIndustry #GymOwners #InclusiveFitness #Daxko #Thrive #PreventiveHealth #Peptides