FICCI FRAMES 2026 | Reality - The Hit-Making Engine: Moments that turn into Cultural Phenomena

Reality reflects life as it is: unscripted, unfiltered, unmediated - and that authenticity is exactly why reality entertainment scales. As a genre, it travels across every language and into every home, speaking to the whole audience driving resonance across age groups and a true family watching experience, which makes it the most universal and most durable format in Indian entertainment. It is also where reach, engagement and new revenue are converging fastest. Join the makers and talent building it and dive deep into what goes behind creating the shows India can't stop watching. The session will witness the launch of a reality playbook. Keynote Address: Alok Jain, Head - Hindi & English Entertainment Business (Streaming, TV and Studios), JioStar Moderator: Delshad Irani, Editor, Storyboard18 Panelists: ● Deepak Dhar, Founder & Group - Chief Executive Officer, Banijay Asia & Endemol Shine India ● Ekta Kapoor, Founder, Balaji Telefilms Limited ● Vipul Shah, Founding Chairman & Managing Director, Optimystix Entertainment ● Nikul Desai, Founder & Producer, Eevaan Films and Story Weaver Collective