Confidence Without Expertise Is Costing Clients Everything: Ankita Chopra on AI, Trust & Immigration

Most people are using AI right now, and using it badly. They're using it with confidence, but in industries like immigration, confidence without expertise can cost someone their entire plan. This week on Funnel Vision, Jenny sits down with Ankita Chopra, founder of Kritin Global, an immigration and education strategy firm built on client relationships that last years, not weeks. Ankita built her business in an industry that mostly sells paperwork, and she's watching that same industry get reshaped by clients who show up with advice ChatGPT already gave them. This episode is brought to you by Hera Digital, where we help small to mid sized businesses put AI to work in the parts of the business that actually move revenue. In this episode: • How Kritin Global rebuilt trust in an industry where trust was eroding • Why AI can't weigh "compelling and compassionate circumstances," and why that matters • The 8.4 out of 10 result from Hera Digital's own AI vs human phone test • Where AI has actually saved the business time (one task went from five days to one hour) • Why Ankita charges for strategy, not outcome • How to build a pipeline in an industry where you can't run typical ads • Her advice to any new agent or founder comparing themselves to someone 20 years ahead Chapters: 00:00 Confidence without expertise is costing people everything 00:48 Meet Ankita Chopra, founder of Kritin Global 01:39 How she got into migration from a finance background 05:14 Why she moved away from transactional client relationships 09:56 Trust is eroding in the migration industry, and AI is part of why 18:10 How Kritin Global actually finds the right clients 21:00 Managing expectations instead of promising guarantees 24:14 Building a pipeline in a heavily regulated industry 30:27 Why paid ads don't work the way they used to 34:14 Where AI has been most impactful inside the business 36:29 From five days to one hour, the real efficiency gains 40:49 How she decides what goes to AI and what goes to a human 49:17 The 8.4 out of 10 test result 55:17 Rapid fire: charge for strategy or outcome 58:01 Why she trusts her gut over data 1:01:59 Her advice to any new agent starting from zero Comment TRUST and someone from our team will reach out. Music from Uppbeat (free for Creators!) License code: N2PYVKCFUCMJNN6G