S09E05 The Hidden Half Of Business Success - Talking About Marketing Podcast Full Episode

Plan for the half you can't see. Angela Duckworth once told us to stick at it. Now she says the situation you stick at it in matters more than your willpower. If good people keep leaving your business after six months, look at the situation before you look at them. In this episode of Talking About Marketing, Steve Davis and David Olney cover: Angela Duckworth's box theory, and the four parts of a situation you can change Michael Blastland's The Hidden Half, and the photocopier that sank a water project Survivorship bias, the OODA loop and why smaller bets protect a small business How do you solve a problem like AI? David follows the money, and Steve has a run-in with an intern who has read a lot but never done anything Samuel Pepys, a wine label from 1663 and a Banrock Station ad about bees Chapters (approximate, please check against the final edit) 0:00 Intro 1:40 Person: Change the situation before you blame the person 15:00 Principles: The hidden half and the photocopier 25:30 Problems: How do you solve a problem like AI? 33:00 Perspicacity: A wine label, a wetland and a swarm of bees Book 20 minutes with Steve at talkedaboutmarketing.com. No cost, no obligation. Talking About Marketing is a podcast for business owners and leaders from Steve Davis and David Olney of Talked About Marketing. Questions and comments welcome at podcast@talkedaboutmarketing.com. Full episode notes here: https://talkedaboutmarketing.com/blog...