The PESO Model for Churches: Paid, Earned, Shared & Owned Media

Paid, Earned, Shared, Owned. The PESO model is the clearest framework I know for organizing a church's digital presence — and most churches are quietly living on only one of the four. This session walks through all of them and how to integrate them for a real ministry initiative. 📌 WHAT'S COVERED ✅ The PESO model explained with church examples for each channel ✅ Owned media: your website, your email list, your content ✅ Email marketing that people actually open ✅ Google Business Profile and local SEO for churches ✅ Content marketing strategy: planning instead of posting ✅ Integrating all four channels for a launch, series, or outreach 🎓 Session 3 of the Church Communications course, based on Chapter 3 and Appendix B of Church Communications: Methods and Marketing (B&H Academic). 📘 Get the book: https://link.amazon/B0aH4PipJ (Amazon affiliate link — as an Amazon Associate I earn from qualifying purchases.) 📅 Work with me: https://meetwithkatie.com #PESOModel #ChurchMarketing #DigitalMarketing #ChurchCommunications #LocalSEO