Conjoint Analysis Explained: How Marketers Understand Customer Preferences | Marketing Analytics

In this video, I explain conjoint analysis, a marketing analytics technique used to understand customer preferences and evaluate product features. I discuss how businesses use attributes such as price, battery life, and camera quality to understand the trade-offs customers make when choosing products. Using a hypothetical smartphone example, I demonstrate how conjoint analysis can support product design, pricing decisions, and market research. I also explain its business applications and limitations, including the difference between stated preferences and actual purchasing behavior. This tutorial highlights how data-driven insights can help businesses make more informed marketing decisions. What matters most when choosing a smartphone: price, battery life, or camera quality? Share your answer in the comments!