Jason Oberfest: Using Mobile & Game Design to Inspire Healthier Lives | PSFK Conference SF 2012

📍 Speaking at PSFK Conference San Francisco, in 2012 Jason Oberfest of Mango Health explores how social game design can inspire healthier lives through mobile applications. Speaking at PSFK Conference San Francisco, Oberfest details his return to original game design principles to develop consumer health products that engage users in managing their well-being. He emphasizes that successful products must be amusing, competitive, offer meaningful rewards, and be visually compelling. The Mango Health app exemplifies this by fostering community, enabling detailed personal health logs for improved doctor insights, and providing real-world benefits via an accumulated currency system. This innovative approach not only empowers users but also creates a strategic platform for healthcare brands to connect with consumers. 🔑 KEY INSIGHTS • Social game design principles can be effectively applied to consumer health products to inspire significant behavioral change. • Successful mobile health applications must be amusing, offer competition, provide meaningful rewards, and be visually compelling. • The Mango Health app integrates community features, detailed personal health logging, and a real-world reward system to engage users. • Mobile health platforms create strategic opportunities for healthcare services and brands to target and collaborate with consumers. • Good game design has the power to fundamentally alter human behavior, making health management engaging and fun. ❓ FAQ Q: How does the Mango Health app motivate users to manage their health? A: The app connects users with a community, allows detailed personal health logs for better doctor insights, and provides rewards through an accumulated currency system that translates into real-world benefits. Q: What is the broader impact of this approach on the healthcare industry? A: It creates a strategic platform for healthcare services and brands to target the right consumer at the right moment based on their healthcare history, fostering collaboration and engagement. Unlock expert insights on gamification in health tech with PSFK's Fodda. 🔗 Explore more at https://www.psfk.com 🧠 Feed your AI with expert insights: https://www.fodda.com 📌 Originally hosted on Vimeo: https://vimeo.com/55409495 ── Jason Oberfest on LinkedIn —   / jasonoberfest   ── Who Is PSFK From 2007-2019, PSFK produced some of the world's most creative conferences, talks, webinars and video content. By hosting true innovators and thought leaders, the trends-led innovation company inspired a global audience across the web and in cities like London, New York, San Francisco, Singapore and Tokyo. Today, PSFK is still known for the most effective trends research and innovation consulting - and the content from its more intimate events are shared here and on the @retailinnovationweek YouTube page.