Jaguar Bet Everything on Electric. Porsche Just Ran the Other Way.

In January, Jaguar registered just six new cars in the whole of Britain. A year earlier, it was 783. Then, in October, Jaguar revealed the Type 01, with more than 1,000 horsepower and a starting price of around £130,000. This is the real story of how one of Britain’s most famous car brands ended up here, and why it made the opposite bet to Porsche. In this video: From sidecars in Blackpool to seven Le Mans wins and the E-Type The reputation problem that cost Jaguar more than 100,000 sales a year Reimagine: why Jaguar stopped making almost every car before its new ones were ready The “Copy Nothing” advert with no cars in it Sales down 97.5% in Europe The cyber attack that shut down every JLR factory The Type 01: specs, price and where it’s built What it means if you own a Jaguar or want to buy a used one Is this the bravest comeback in motoring, or the most expensive way a great British name has ever found to disappear? And who made the right call, Jaguar or Porsche? Tell us in the comments. Watch the Porsche story next 👉 [Porsche video link] Subscribe to Beyond the Buzz for the story behind the headlines. Figures come from SMMT, ACEA, JLR’s published results and reputable news reports at the time of recording. Some figures are reported or estimated. #Jaguar #JaguarType01 #CarNews #Tech #Porsche #PorschemissionS