Ep 05 – Website Red Flags: How to Know If Your Designer Actually Gets Your Business

Most business owners pick a website designer the same way: scroll the portfolio, admire the prettiest three, sign with the one whose style fits. The work looks good, so the project should go fine. But after building websites for hundreds of businesses, we can tell you the portfolio is the least useful page in the pitch. It shows you what they built. It doesn't show you whether any of it worked. Chris and Kendra Gill spend this episode calling out the five red flags that tell you whether a website partner understands your business, or just knows how to move pixels around. Every flag comes with its fix: what the green version sounds like when you hear it. Here's the part that might surprise you: none of the flags live in the portfolio. All five show up in the first conversation, before a single pixel exists. If you've ever paid for a site that looked great and did nothing, or you're about to sign with someone new, this episode is required listening before the deposit leaves your account. In this episode: The first-call question that predicts the whole project (it isn't about design) What "it looked good" tells you when it's the only reasoning on offer The moment a missing process quietly becomes your job How to tell creative conviction from plain ego Four questions to ask before you sign anything, and what a good answer sounds like Chapters: 00:00 – Show intro 00:31 – Welcome and fun with flags 01:02 – The hidden cost of a bad website 01:43 – Red flag 1: They never ask about your business goals 04:29 – A contact page is not a funnel 05:44 – Red flag 2: Everything sounds the same 10:56 – Red flag 3: They can't explain their design choices 12:36 – The customer is the hero (StoryBrand) 14:05 – Red flag 4: They can't explain their process 16:16 – Revision purgatory: a client story 18:56 – Red flag 5: They're allergic to feedback 23:14 – The green flags: what good looks like 30:50 – Four questions to ask before you sign 33:12 – Recap and bottom line Flags waving in your current setup? Visit https://bryckroad.com/ to start the conversation. Follow us on Instagram, Facebook, and LinkedIn. Subscribe on your favorite app: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/2164KfC... YouTube:    / @marketingmadecreative   Go make your brand impossible to ignore. --- Tools Mentioned in this Episode: Building a StoryBrand by Donald Miller: https://storybrand.com/