How to Build a Tourism Ambassador Program that Works - Learn Tourism Talks Webinar

What if your locals were your greatest tourism asset? Join us for a dynamic panel discussion featuring Marie Kuess (Experience Columbus) and Marianne Rustad (Pocono Mountains), three tourism leaders who have successfully built, launched, and led destination ambassador programs that inspire community pride, improve visitor experiences, and strengthen local partnerships. Whether you’re just getting started or looking to take your program to the next level, you’ll hear firsthand how ambassador programs can help your destination shine from the inside out, and how they support workforce development, resilience, and authenticity. Why Listen? You’ll learn how to: 1. Learn how to design and launch an ambassador program that builds community buy-in and strengthens your local brand. 2. Discover real-world strategies for growing engagement and sustaining momentum for destinations of different sizes. 3. See how these programs can support workforce development, frontline training, and long-term tourism success. Learn more at learntourism.org and learntourismconference.com