Why Carrier Diversification is the Need of the Hour for eCommerce Delivery

In this Sentrama workshop hosted in partnership with GFS, eCommerce, logistics and supply chain leaders explore why carrier diversification has become critical for modern delivery strategies. Drawing on Retail Economics research and real-world retailer examples, the session examines the impact of limited delivery choice on basket abandonment and revenue loss. GFS experts share insights on the challenges of managing multiple carriers directly versus working with a single multicarrier partner and how retailers can balance customer expectations with operational efficiency. The discussion covers best practice delivery benchmarks, the importance of offering premium and flexible delivery options, the role of multicarrier technology and how leading brands such as Mamas & Papas and Hampers.com have improved conversion, resilience and customer satisfaction through carrier diversification. Watch the session to learn how a multicarrier approach can reduce complexity, protect service levels and drive higher checkout conversion through delivery choice.